For TV, it’s truly Super

In case you ever wondered why TV networks pay a zillion* dollars for broadcast rights to the NFL… here’s why.

Two numbers: 42.1 and 65.

That’s the rating and share, nationally, for last night’s Super Bowl** XLIII.  42.1% of all of the TV sets in the USA watched the game, and 65% of the TVs that were turned on were watching.  That’s huge, considering that American Idol, the #1 series by far, got a 14.2 rating last week.

Richmond was the #5 market in the overnight ratings – 49.3 rating, 67 share.

It should be no surprise that Pittsburgh was #1 (53.6/79).  Phoenix was #9 in the ratings (49.5) but got an awesome 80 share.

You can only imagine how much money was pulled in – there was one report that NBC sold over $200 million in advertising for the game.  So that’s why the NFL will continue to get massive rights fees.

**registered trademark of the National Football League, yada, yada, yada


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