Too late again…

I’d like to tell a story.  The reason why will become obvious later…

I wanted to be in radio from the time I was a kid.  I went to college twice and spent far too much time at the college radio stations… I went to broadcasting school and wasted my parents’ money… and then the real world settled in.  So the dream was deferred.

Over time, and cities, I made a couple of shots.  In 2000, I got as far as auditioning with WMXB (B103) here in Richmond.  Unfortunately, the program director at B103 was a prick who got his jollies from tormenting people, and instead of letting me cut an audition in a production studio, he told me I had to do it at 2 in the morning, live. Fool that I was, I did.  Of course, that didn’t work out.

A couple years later, a friend of mine — who was a club DJ at places like Have a Nice Day — told me that she wanted to get into radio.  At that point, I had started posting on a Richmond Radio webboard, and decided to see if I could help her.  So I emailed just about everyone on the board and told them “hey, this isn’t for me, it’s for a friend — REALLY — how can I help her get into a studio to cut a tape?”

I got two answers.  One, from the late Scott Stevens, was friendly enough, and I took some of it to heart later.  The other, from Star 107’s Javier Hernandez, was a little more succinct.  He gave me his phone number and told me to give it to her, so she could call him and set up some studio time.  I knew Javier’s name from the board and he had a good reputation, so I passed it on.

Two things happened: one, he helped her cut the audition tape… and two, he later married her.  But that’s a story for another time.

The audition tape got her hired at Star 107.  The program director who hired her gave her a 2-hour Sunday show.  In the spring of 2003, when she married Javier and moved with him to Hawaii, she told him that I was available and very interested in doing the shift.

He brought me in.  He auditioned me (off-air).  And he hired me.  And then he kept me on when he spearheaded the format flip from Star 107 to Oldies 107.3.

I’ve had a blast doing radio the last three years.  And I can safely say that without him, it simply wouldn’t have happened.

He died this morning of pneumonia, probably complicated by his diabetes and his stubborn refusal to take care of himself.

So this is for Jack Alix.

It’s the thanks I never gave you when you were here to hear it, Jack.  I always figured there’d be time… and time ran out.

Thanks, Jack.

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Author: Rob Hoffmann

Occasional blogger, full-time computer techie, radio producer (basketball, mostly), improv tech guy, generally nice person (if you ask me).

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